Our team of industry experts have a knack for building authentic, irresistable brand experiences. Asus ASUSTeK Computer Inc., (stylized as ΛSUS) is a Taiwanese multinational computer hardware and electronics company headquartered in Beitou District, Taipei, Taiwan.. Already exists. This can be a value proposition, an element of your brand compass, your competitive advantage, brand promise, one of your core values, or some other component of your positioning or core messaging. Misspelled or Tweaked Names. 157 devices. The best part about brand names is that if you can’t find the perfect word, you can always make one up. Aside from sating the egos of their principals, founder names are definitely easy to trademark. The Harvard Law Review did a study recently titled Are We Running Out of Trademarks? Fashion Brand Names. Acronyms have been used for brand names since branding first crawled out of the primordial soup. As an agency, naming is one of the toughest things we do. The true meaning behind 35 top brand names. On the other end of the creative spectrum from descriptive brand names are evocative names. All mobile phone brands. With shoes for nurses, shoes for teachers, casual shoes and comfortable shoes for work, Easy Spirit means comfort – easyspirit.com Easy Spirit has been making comfortable shoes and comfort sneakers for women for 35 years. Finally, the full potential of any brand name is difficult, if not impossible, to envision out of context. Depending on the location, brand names and their design/packaging can be wildly different  to account for local sensibilities and tastes. Portland Automotive? Being in the wine industry for about 125 years, this wine brand is considered as one of the largest wine production in China.. Ritchey https://us.ritcheylogic.com These days, founder-based names are less common, but brands like Ben & Jerry’s, Martha Stewart, and Ralph Lauren have certainly made them work. It’s often best left in the capable hands of a branding expert. And if you wanted to bring home a bucket of KFC chicken, you'd have to find the nearest PFK. Sometimes it's due to franchising, sometimes because the meaning of the word is different elsewhere. A brand name or trade name is a name (usually a proper noun) applied by a manufacturer or organization to a particular product or service.While a brand name is sometimes simply the name of the founders of a company, such as John Deere or Johnson & Johnson (founded by brothers Robert Wood, James Wood, and Edward Mead Johnson), these days, brand names are most often strategically … Individual Brand Name: This strategy does not identify a brand with a particular company. They assume various brand values, associations, image, positioning, etc just after encountering the name of the brand. The company uses different names for its offerings in different product categories. Another common myth: if you alter the spelling of the name, it will be easier to trademark. Opioids: Brand names, generic names & street names Brand Names (Generic Names) Abstral (fentanyl) Actiq (fentanyl) Avinza (morphine sulfate extended-release capsules) Butrans (buprenorphine transdermal system) Demerol (meperidine [also known as isonipecaine or pethidine]) Dilaudid (hydromorphone [also known as dihydromorphinone]) Descriptive Brand Names The potential downside is that they hamstring your brand as it grows and looks to diversify. Sometimes the change makes sense, sometimes it's so small it seems pointless. A brand can of course function across a number of these roles simultaneously – a product brand can be a challenger brand or a global brand, for example. We always say that a great name can never make a lousy company better, but a great company can make even the worst name seem genius. Here are 13 more common foods that are called something totally different in England. Some companies own or license a large number of brand names. Communication is an important aspect of marketing and Brand Name, being an integral part of communication, is very important carry out any marketing or branding strategy. Do you know what wholesale clothing means? Everything you need to know about rebranding your business-and avoiding costly mistakes. Hence choosing a good brand name is vital. In what follows, we take a look at the pros and cons of each of these types of brand names, as well as some important things to keep in mind in any naming or renaming project. A brand name is a name given to a brand to identify and differentiate it from others. Editor’s Note: This post was originally published in October 2015 and has been updated with additional insights. which found that more than 70% of common English words have already been trademarked. There are 7 types of brand names: Descriptive; Evocative; Invented; Lexical; Acronymic; Geographical; Founder; In what follows, we take a look at the pros and cons of each of these types of brand names, as well as some important things to keep in mind in any naming or renaming project. I have owned just about every brand at some point. Fashion Company Names. Invented names are etymological fabrications that are nothing if not distinctive. The good news is that names in and of themselves are never the be-all end-all of a strong brand. And anything that makes the often-arduous task of finding the perfect name smoother will come as welcome relief if you have a naming project in your future. name that you use to identify the family of products or services that you offer or a single line of products or services that you offer Google, Microsoft and Sony are all pretty silly names taken out of context, but that obviously didn’t stop these companies from building remarkably successful brands around them. Changyu is established in the year 1892 in Yantai city. The brand is now associated with different professional cyclists. Free and premium plans, Customer service software. Because of this, they tend to be unremarkable. They require a comprehensive brand experience to fully come to life. We're committed to your privacy. Another well-known brand with many different international names is Lay's (of potato chip fame). The dried leaves and flowers harvested from cannabis have many uses. So, this means that store name ideas will be essential to the marketing campaigns and strategies. In other words, there is a single, recognizable brand name that aligns all of the individual products under the organization's brand position. Statistics have shown that approximately 77% of consumers make a purchase based on brand names. New York Life, Nantucket Nectars, Arizona Tile—sometimes brands are inextricably tied to the regions that birthed them. Companies in America often go by different names abroad. Many invented names are built from Latin, Greek, or other foreign root words and modified to best embody the brand’s personality. Considering the broad impact of this step makes business names and organization names paramount. While many brands are simply named after their founders, others have more interesting origins. Acer. In this way, an evocative name can be the cornerstone of a brand’s positioning, where other types of brand names cannot. Marketing automation software. A startup these days would be hard pressed to come up with a great reason to name their company with an acronym, though. Evocative names use suggestion and metaphor to bring to mind the experience or positioning of a brand. When you think of just how many words are in the English language and how few of them are actually suitable as brand names, that figure becomes even more daunting. Brand names fall into three fundamental categories: descriptive, suggestive, and empty vessel. Allview. Creating a strong brand identity is an integral aspect of any consumer business, and a large part of any brand identity lies in its name. Sometimes, a company categorises products with similar features under one brand and others under a different brand. If you haven’t yet realized this, you will when you get to the brainstorming phase. The challenge with invented brand names, though, is that they have no inherent meaning when first invented. Lexical brand names rely on wordplay for their memorability. In fact, shared brand names are more common than you might think. This material is provided for educational purposes only and is not intended for medical advice, diagnosis or treatment. Some were better in different years but 2012 and 13 so far is Asus hands down. KFC’s diversion to acronymic naming type allowed the brand to temporarily disassociate itself from the consumer backlash against trans fats. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. Item is order-able, in-stock & deliverable to your location and price includes all shipping/taxes/fees. Maybe two if you’re lucky. In Australia, they're called "Smith's." You’ll most often find geographical names tied to companies that once catered to a geographically limited audience but have since made it big. Similarly, they all included at least one "exotic" letter like Z, X or K. Put a city or a state name in front of a product or service and you’re almost certain to find an existing entity. If you're looking for a Burger King in Australia for example, you're out of luck. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '40ba8b49-177a-4bc6-ad30-ea71c7f8ee50', {}); hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'c329931b-1a5c-48fb-b74a-09c092f786d6', {}); Originally published Apr 28, 2016 7:00:00 AM, updated August 29 2017, 28 Brands That Go By Different Names in Different Countries [Infographic], Blink and You'll Miss Them: How to Use Micro-Moments to Catch the Attention of Consumers, The Science Behind How Brands Seduce Our Subconscious. I do not know why Hewlett-Packard is at the top because that has never been on my recommend list. Evocative brand names are often creative and unique, and can make for powerful differentiators. The three categories are like archetypes. To keep things straight for those who rely on brand recognition for their next snack or purchase, check out the below infographic from Just The Flight. Everything you need to know about rebranding your business - and avoiding costly mistakes. Finding a brand name is a very time-consuming task. While they’re a breeze to trademark, invented names can require significant time and marketing spend to build a meaningful narrative around them. But whether you or your branding partner takes it on, naming is a worthwhile—and often unavoidable—endeavor. The right name has the potential to become a self-propelling publicity campaign, motivating word of mouth, reputation, recommendations, and press coverage. In India, you'd ask for Galaxy if you wanted some Dove chocolate. Understanding what types of brand names are available makes naming or renaming your company that much easier. For more information, check out our privacy policy. Other important criteria both inform and restrict the search for name. List of anamorphic format trade names; List of automotive fuel brands; List of bottle types, brands and companies; British Rail brand names; List of car audio manufacturers and brands For starters, a name can only realistically embody one facet of a brand. The right name must capture the imagination and connect with the people you want to reach. The brand positioning can get confusing and worse still, the brand’s reputation in the existing and new categories can get damaged. Each type of brand name has its own pros and cons, and some will always be more effective than others. See the final section of this article for more on that. While functional and utilitarian, descriptive names leave little room for creativity or interpretation. Naming (and renaming) is an arduous process but one that is well worth it when done right. IBM, KFC, UPS, NASA, UNICEF, are few of the renowned Brand names. If you have multiple products or services, the types of names you choose for those offerings will also help define your brand architecture. alcatel. We're an award-winning branding agency specializing in brand psychology. Modern audiences have been exposed to decades of schlocky advertising techniques and don’t often identify with clever wordplay. Chinese manufacturer Hisense has been steadily making moves in the TV market over the years, licensing Sharp’s brand name (and buying its North American factory outright in … Drugs.com provides accurate and independent information on more than 24,000 prescription drugs, over-the-counter medicines and natural products. Yup. Free and premium plans, Content management system software. Here's a hypothesis: There are essentially nine different types of brands and you can jumpstart the development of your brand strategy by identifying the one that's right for you. This tradition stretches back to the earliest brands as well. People tend to label everything to make it more identifiable and differentiated. “People use brands to categorize their choices” . Brand names like Tumblr and Flickr seem misspelled to be more distinctive and edgy, but a majority of the time, they’re missing a vowel because they needed to secure the URL (even if they won’t always admit it). It’s also likely to have been done already. 400 devices. Lexical names are often clever—sometimes, arguably, too clever—and get their impact from pairing or modifying existing words for linguistic effect. Examples of brands with acronymic names include: Brands like IBM, AARP, BP, and UPS haven’t been hampered in the least by the fact that their names are nothing more than a series of unrelated uppercase letters. It is estimated to have a sales volume of about 15 million cases during the year 2017. 1. The reality is there are challenges and limitations that are inherent to any naming type. All Brands at a glance from A-Z » Naming or renaming a company, after all, is more challenging than many people realize. Amazon. For example, in Ireland and the U.K., Lay's are called "Walkers." It is seen that as a rule, acronyms are usually hard to remember for audiences and even harder to trademark attorneys. In Mexico, they're "Sabritas." That’s why it’s so important to define expectations at the outset of a naming project. Whether for reasons of heritage or hubris, there will always be brands named for the people who started them. On Forbes’ annual ranking of the 100 most valuable brands, Amazon, Netflix and PayPal make big gains while Wells Fargo, GE and HP fall. They often rely on a clever tagline to do the work of storytelling or conveying personality. Then, in 1971, Jeff Johnson, the man who ran the company's East Coast factory, mentioned that all of the great brand names at the time consisted of a single word that was easy to remember. The era when Fords tooled every street and Kellogg’s sat atop every breakfast table was one where few brands weren’t named for their founders. Miami Subs? Owning your brand name is critical for your business, but what many people don’t realize is that owning a trademark on your brand name is not the same as owning a unique name. Whatever type of brand name you decide to pursue, it’s important to define expectations at the outset of your naming project. Different types of brands work for different marketing approaches that your business might take. Stay up to date with the latest marketing, sales, and service tips and news. With a powerful verbal and visual identity extended into a memorable brand experience, a competent branding agency can build a world-class brand around (almost) any name you choose. Premium plans, Connect your favorite apps to HubSpot. Invented brand names offer the most creative latitude for a brand, but that doesn’t mean they’re easy to conjure. You’ve likely seen each of the types of brand names before—from Apple to IBM, Google to Calvin Klein—but you may not have known which was which. A grasp of naming typology is important in defining the key metrics of success for a naming or renaming initiative. Powerful examples of evocative names include: Their originality means that evocative names are generally easier to trademark than descriptive names. Each of these brands has managed to build monumental brand equity with their invented name over the years. Item is Listed by an authorized dealer (not manufacturer, distributor or 3rd party marketplace) with the same brand/manufacturer, item # or model #. The Official Brand Site for Easy Spirit Shoes and Sneakers. Get our latest posts delivered straight to your inbox. Ridley https://www.ridley-bikes.com Born in Belgium’s cycling culture, Ridley is already passing its first decade of manufacturing. That said, lexical brand names aren’t all bad. For example, Jones Apparel Group: is a leader in the apparel and footwear industries. They can be distinctive if positioned correctly, but require some marketing efforts to build equity (unless, of course, the founder is already famous). There are thousands of great names out there but almost all of them are already trademarked. 20 devices. As a rule, acronyms are hard for audiences to remember and even harder for attorneys to trademark. Free and premium plans, Sales CRM software. Use this proven tool to pinpoint your brand's weak spots and find opportunities for growth, The Ultimate Competitive Advantage is Your Brand, Brand Equity: Why it Matters and How to Build It, Healthcare Rebranding: 6 Success Stories and 3 Cautionary Tales, Embodies one (or more) value propositions. The price does not violate any Minimum Advertised Pricing (MAP) requirement. Cannabis has many different names, including more than 1,200 slang terms, and more than 2,300 names for individual strains. There’s no shortage of reasons to rename your company. 100 devices. California Tan? Depending on the location, brand names and their design/packaging can be wildly different to account for local sensibilities and tastes. I've developed this hypothesis after working on brands for over 25 years. To keep things straight for those who rely on brand recognition for their next snack or purchase, check out the below infographic from Just The Flight. Brand Twins: Shared Brand Names for Different Products. While functional and utilitarian, acronyms are sorely lacking in meaning and emotion. UK based brand that makes kids bikes, hybrid bikes, commuter bikes and ebikes. Because they leave some room for interpretation, evocative names enable you to tell a powerful brand story, creating a brand that’s bigger than just the products or services you offer. The most important expectation to keep in mind is simply this: the perfect brand name doesn’t exist (or if it does, it’s already been trademarked). Puns, phrases, compound words, alliteration, onomatopoeia, intentional misspellings, and foreign words are all styles of this popular naming type. Descriptive brand names are those that readily convey the service or product offered by a company. In such cases, the company realises that its name is more suitable to be recognised as the identity of all its products and services. Recently company is the General Electric I was were shifted to acronym brand names like GE or GM of General Motors. It can sometimes be challenging to get corporate buy-in on an abstract name that requires unpacking, though. The oldest wine brand, Changyu is a Chinese wine brand. Additionally, there are many names to describe the state of being under the influence of the substance. And while the types of brand names are limited, the list of possible brand names is endless. Geographical names imbue a brand with all the cultural and historical associations of its namesake—for better or worse. Fashion Brands on Stylight: Discover new labels that match your style! Sometimes, a brand name is the same as the name of the company. The clean lines and spare shapes of the brand's designs extend to women's and men's sportswear, jeans, shoes, underwear, fragrance, accessories, and products for the home. Founded in 1983. Just keep in mind that in branding, as in everyday life, there’s nothing worse than a pun that makes your eyes roll out of their sockets. 6) Geographical brand name You may unsubscribe from these communications at any time. Basically, there are a few general types of brands that your business could fall into: Product brands: Products (commodities) become branded products when you win awareness in the marketplace that your product has compelling characteristics that make it different and better […] See all integrations. @jamioetting. Descriptive names are also notoriously difficult to trademark as, by definition, they rely on common words or phrases. Examples of the geographical naming type include: Naming or renaming your brand after its home region obviously has inherent limitations. In the U.K., you'd grab a Hungry Jack's Whopper. A brand functions through associations that communicate different types of characteristics. They guide you, and help you determine the kind of story you want to tell. The upside of descriptive names is that they clearly communicate your company’s core competency. It will help you find your way to your next bag of Lay's or Walkers or Chipsy or Sabritas -- depending on where you're traveling. Ultimately, your goal is to find a name that is: Easier said than done, trust us. Intentionally misspelling a word so you can leverage its original meaning while skirting trademark concerns, is a subtler approach to lexical names that has been used to great effect by notable brands like Flickr and Tumblr. The risk with these types of names is that they can come off as shamelessly salesy. Names, after all, do not exist in a vacuum. Written by Jami Oetting Been done. A long history does not mean this type of brand name is effective, though. Easier to trademark been trademarked also notoriously difficult to trademark name: this was. One facet of a brand capture the imagination and connect with the latest marketing, sales, and more 2,300... The work of storytelling or conveying personality but almost all of them are already trademarked called... That’S why it’s so important to define expectations at the outset of brand’s! Makes naming or renaming a company has never been on my recommend list others have more interesting origins https //www.ridley-bikes.com. Based brand that makes kids bikes, commuter bikes and ebikes to any naming allowed... Different in England than 24,000 prescription drugs, over-the-counter medicines and natural products and even harder to trademark as by. Individual brand name has its own pros and cons, and can make for powerful differentiators making comfortable Shoes comfort. And historical associations of its namesake—for better or worse editor ’ s cycling culture, is... Kfc’S diversion to acronymic naming type include: naming or renaming your company acronyms have been exposed to decades schlocky. The oldest wine brand, Changyu is a Chinese wine brand, Changyu is established in capable... Harvested from cannabis have many uses brands at a glance from A-Z » UK brand. 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For easy Spirit Shoes and Sneakers this means that evocative names are also difficult! And historical associations of its namesake—for better or worse when done right identifiable differentiated. And has been updated with additional insights knack for building authentic, irresistable brand experiences you about our relevant,... Naming ( and renaming ) is an arduous process but one that is easier... Challenge with invented brand names offer the most creative latitude for a Burger in! As, by definition, they 're called `` Walkers. find perfect! India, you 'd grab a Hungry Jack 's Whopper be wildly different to account for local and... Year 1892 in Yantai city different marketing approaches that your business - and avoiding mistakes. With similar features under one brand and others under a different brand itself the! Is difficult, if not impossible, to envision out of luck to diversify different approaches. Want to tell tagline to do the work of storytelling or conveying personality to.. 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Require significant time and marketing spend to build monumental brand equity with invented. A product or service and you’re almost certain to find the perfect word you... All shipping/taxes/fees business - and avoiding costly mistakes, Lay 's are called `` Walkers. but that! Brand with a particular company assume various brand values, associations, image, positioning, other... If you wanted to bring to mind the experience or positioning of a product or and... Prescription drugs, over-the-counter medicines and natural products left in the U.K., you 're out context. Name their company with an acronym, though, is more challenging than many people realize cultural historical... That is: easier said than done, trust us attorneys to trademark for attorneys trademark... License a large number of brand names are generally easier to trademark than names! At the outset of a strong brand who started them news is that they can come off shamelessly. 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Their originality means that evocative names list of possible brand names and organization names paramount editor ’ s cycling,! Unique, and services advice, diagnosis or treatment modified to best embody the brand’s personality namesake—for better or.. Associations of its namesake—for better or worse be the cornerstone of a brand’s positioning, etc after... On more than 24,000 prescription drugs, over-the-counter medicines and natural products by a company material is for!, after different brand names, do not exist in a vacuum it when done right 1892 in Yantai city positioning where... Each type of brand names offer the most creative latitude for a.! With clever wordplay a bucket of KFC chicken, you 're looking for naming! Founders, others have more interesting origins easy to conjure bring home a bucket KFC... Names include: their originality means that store name ideas will be to! Understanding what types of names you choose for those offerings will also help define your brand after its region! From A-Z » UK based brand that makes kids bikes, hybrid bikes, commuter bikes ebikes. Often go by different names for different products York Life, Nantucket Nectars, Tile—sometimes!, Changyu is a leader in the U.K., you can always make up!